Fatemeh Ashourijirkol; Mehrdad Hosseini Shakib; Abbas khamseh
Volume 3, Issue 3 , December 2022, , Pages 338-355
Abstract
Purpose: This study aims to investigate the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation.Methodology: The statistical population was all managers and experts of Shir Pegah Company in Tehran, and the sample size was ...
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Purpose: This study aims to investigate the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation.Methodology: The statistical population was all managers and experts of Shir Pegah Company in Tehran, and the sample size was calculated as 207 people based on Morgan and Krejcie's table. The sampling method was simple random sampling, and data collection was done using a researcher-made questionnaire. The content validity of the questionnaire was confirmed using an expert's opinion, and Cronbach's alpha coefficient confirmed its reliability. Data analysis was performed using PLS software's structural equation modelling method.Findings: The findings showed that strategic quality orientation and absorptive capacity significantly impact innovation and sustainable business growth in Shir Pegah Company. Innovation has a mediating role in the impact of strategic quality orientation and absorptive capacity on sustainable business growth. Based on findings, companies can focus on strategic quality practices, leadership commitment, employee management, continuous improvement, company quality culture, and focus on customer needs, enabling them to achieve a high level of exploitation and exploration innovation and sustainable business growth. While growing a business and exploring exploratory innovation is not easy and requires a lot of resources for organizational learning, harnessing existing capabilities may not lead to sustainable competitive advantage.Originality/Value: The concept of strategic quality orientation is derived from the general principles of total quality management and significantly impacts sustainable business performance. Innovation is also recognized as the most crucial strategic option that can substantially increase the organization's ability to meet customers' changing needs, change technology, and maintain competitive performance. Given the research gap in previous studies, this study examines the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation in the dairy industry.
